The guidelines section provides information on Digital and Print Media, Business Stationery, Buildings and Premises and Events under the Roche brand.
This section provides guidance for developing websites, social media channels, and apps for Roche and Roche-affiliated entities and brands.
In the past, we provided very detailed guidance for these types of projects. But today, that type of information becomes outdated quickly. So we’re now offering more general direction, along with examples of end results that work well.
These guidelines also explain how to determine how closely your project needs to adhere to the Roche brand. We do this by establishing three categories of digital projects:
Category 1: Roche Corporate - Corporate channels for the Roche company
Category 2: Other Roche - Roche Family - Roche branded (but not corporate) channels
Category 3: Other Brand - A separate brand that is controlled by Roche, but has its own identity
You’re here because you’re creating or redesigning a website for Roche. We’re here to help you succeed.
We deploy print media of all kinds to inform our target groups about products and Roche as a company. Roche stands out with competent communication, persuasive messages, clear statements, and strong brand recognition in all media.
We use distinct visual elements as a key part of the design of our advertisements to make a lasting impression.
Day after day, all of us influence the external impact of Roche. Every letter and every e-mail we send out on behalf of Roche is an expression of our corporate identity. Observe the guidelines on the following pages and use Roche Documents 08 to assure consistency in the media you produce.
To maintain consistent sender behaviour, e-Mail text and signature conventions are pre-defined.
Roche employees gain access to company premises with personalised badges. Work wear is provided for certain functions, for instance in production or in the laboratory. Work wear is not only practical and safe, it also contributes to identification with the company. In leisure activities or at sponsored events, the Roche brand is communicated subtly but visibly on team wear as well.
Roche “work wear” is practical and safe while subtly but visibly communicating the Roche brand.
The Buildings and premises section provides information on representative architecture as well as instructions and templates for building signage. The Roche expression in architecture and signage is characterized by a clear design vocabulary and functionality. Timeless form and modest elegance outlive stylish trends.
Façade Signage, an exterior signage element, creates an initial highly visible contact with Roche.
The aim of these guidelines is to provide a useful reference regarding proper branding for clinical trial materials and thereby improving efficiency, simplicity, and convenience for you. Patient materials should have a sincere and human tone, with as little jargon as possible. Remember, your audience is made up of people and their caretakers looking for help and hope, who are battling serious medical conditions.
This guideline will support you in producing any materials you need in an efficient, simple and convenient way.
In today’s competitive market for top talent, building a reputation as a credible employer and great place to work is a key factor to attract and retain the best people to join in our purpose of helping patients.
At Roche, we put focused thought and care into our employer brand strategy so that we do not miss out on talent as well as long-term growth.
It is important to consistantly adhere to the corporate brand guidelines in order to express Roche as a rewarding and fulfilling workplace in a powerful way at every touchpoint possible: both internally and externally.