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Getting it right

Rules for implementing the Brand

The guidelines section provides information on Digital and Print Media, Business Stationery, Buildings and Premises and Events under the Roche brand.

This section provides guidance for developing websites, social media channels, and apps for Roche and Roche-affiliated entities and brands.

In the past, we provided very detailed guidance for these types of projects. But today, that type of information becomes outdated quickly. So we’re now offering more general direction, along with examples of end results that work well.

These guidelines also explain how to determine how closely your project needs to adhere to the Roche brand. We do this by establishing three categories of digital projects:

  • Category 1: Roche Corporate  - Corporate channels for the Roche company
  • Category 2: Other Roche - Roche Family - Roche branded (but not corporate) channels
  • Category 3: Other Brand - A separate brand that is controlled by Roche, but has its own identity

Web

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You’re here because you’re creating or redesigning a website for Roche. We’re here to help you succeed.

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Social Media

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Welcome - You’re here because you want to launch a new social media account or channel. We’re here to help you do it right.

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Mobile Apps

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Welcome - You’re here because you want to design a mobile app. We’re here to help you do it right.

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We deploy print media of all kinds to inform our target groups about products and Roche as a company. Roche stands out with competent communication, persuasive messages, clear statements, and strong brand recognition in all media.

Advertisements

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We use distinct visual elements as a key part of the design of our advertisements to make a lasting impression.

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Brochures

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A very effective way to communicate medium- to long-term information.

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Flyers

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Used for ad-hoc information on a topic or an upcoming event.

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Posters

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Posters project our brand and messages in a glance. Use prominent pictures and strong statements.

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Video and sound

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Video plays an essential role in Roche’s communications, and can be used to enhance almost any message.

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Day after day, all of us influence the external impact of Roche. Every letter and every e-mail we send out on behalf of Roche is an expression of our corporate identity. Observe the guidelines on the following pages and use Roche Documents 08 to assure consistency in the media you produce.

e-Mails

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To maintain consistent sender behaviour, e-Mail text and signature conventions are pre-defined.

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Presentations

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Any presentation you hold on behalf of Roche should clearly convey information and reflect our corporate identity.

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Business Cards

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Business cards are a critical part of the personal interaction needed at the beginning of a business relationship.

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Correspondence Cards

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Correspondence cards accompany letters or documents sent on behalf of Roche in a formal way.

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Envelopes

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An envelope creates a first impression before the recipient even reads what it contains.

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Roche Documents 08

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The Roche Documents 08 Word templates are installed on all Roche computers.

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Flags

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Flags are used only during major events or when directions are needed to guide participants at an event.

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Folders

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Providing folders at events or press conferences is a great way to offer people important material.

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Certificates & Diplomas

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The qualifications acquired during our trainings are usually certified with a diploma or certificate by the respective department.

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Giveaways

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Giveaways can be used at events, for promoting initiatives, as thank-you gestures, or to support marketing.

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Invitations & Badges

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The more beautiful and engaging the invitation, the more likely a guest will want to attend your event.

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Trade Fairs

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In addition to trade fairs, there are also several other types of events. The design elements also apply to all event categories.

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Other Events

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In addition to trade fairs, there are also several other types of events. The Roche Brand principles and the design elements also apply to the design of all event categories.

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Roche employees gain access to company premises with personalised badges. Work wear is provided for certain functions, for instance in production or in the laboratory. Work wear is not only practical and safe, it also contributes to identification with the company. In leisure activities or at sponsored events, the Roche brand is communicated subtly but visibly on team wear as well.

Apparel

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Roche “work wear” is practical and safe while subtly but visibly communicating the Roche brand.

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Personnel Badges

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Personnel badges are required to gain access to Roche company premises.

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The Buildings and premises section provides information on representative architecture as well as instructions and templates for building signage. The Roche expression in architecture and signage is characterized by a clear design vocabulary and functionality. Timeless form and modest elegance outlive stylish trends.

Architecture

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The design of Roche buildings and signage reflects the Roche brand by employing clear language with a modest elegance.

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Façade

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Façade Signage, an exterior signage element, creates an initial highly visible contact with Roche.

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Pylons

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On Roche premises, you are welcomed by Entrance Pylons and shown the way around by Way-Finding Pylons.

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Reception

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A friendly welcome and the personal contact at the reception point are decisive for a favourable first impression.

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Signs

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Outdoors, Direction Signs can replace way-finding pylons. Inside, way-finding is supported by various different signs.

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The aim of these guidelines is to provide a useful reference regarding proper branding for clinical trial materials and thereby improving efficiency, simplicity, and convenience for you. Patient materials should have a sincere and human tone, with as little jargon as possible. Remember, your audience is made up of people and their caretakers looking for help and hope, who are battling serious medical conditions.

Clinical Trials

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This guideline will support you in producing any materials you need in an efficient, simple and convenient way.

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Pharma Product Marketing

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In today’s competitive market for top talent, building a reputation as a credible employer and great place to work is a key factor to attract and retain the best people to join in our purpose of helping patients.

At Roche, we put focused thought and care into our employer brand strategy so that we do not miss out on talent as well as long-term growth.

It is important to consistantly adhere to the corporate brand guidelines in order to express Roche as a rewarding and fulfilling workplace in a powerful way at every touchpoint possible: both internally and externally.

Roche as employer

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Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.

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Web2Publish

Download ready-to-go templates and documents for effective online and print design.

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Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).

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Genentech Branding

Download brand guidelines, templates and discover the photo gallery.

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Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.

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