Façade

Façade Signage, an exterior signage element, creates an initial highly visible contact with Roche. Here, the Roche logo is always the sender.

Execution

Please contact Brand Management for a list of eligible manufacturers and providers.

Standard: Roche logo top right
on the façade

Exception: Placement to left if
required by local circumstances

Dark Façade

On dark or blue façades, the Roche logo in neon may appear white for enhanced legibility. But at night, it glows in Roche Blue.

p4_fassade_3
Company signage on dark façades, day and night

Bright façade

On bright façades, the logo appears in Roche Blue day and night, preferably as a backlit neon sign or illuminated with spotlights.

p4_fassade_2
Company signage on bright façades, day and night

Special Façades

On noisy backgrounds/façades such as brick walls, the Roche logo should not be mounted in its skeletonised version. Instead, it should be mounted on a rectangular white panel of generous dimensions.

p4_fassade_tagnacht
Logo on white panel with noisy façade
  • Centred on façade
  • Mounting on roof
  • Signature without hexagon
  • White illumination at night
  • Wrong colour
  • Insufficient contrast (blue on blue)
  • Skeletonised version on noisy façade
  • Square mounting panel format

 Centred on façade

Mounting on roof

Signature without hexagon

White illumination at night

Wrong colour

Insufficient contrast 
(blue on blue)

Skeletonised version on
noisy façade

Square mounting panel format

Recommended

Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.

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Web2Publish

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Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).

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Genentech Branding

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Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.

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