SIGNS

Signs

Outdoors, Direction Signs can replace way-finding pylons for visitor guidance. Inside buildings, way-finding is supported various different signs.

1. Exterior Signs

In dense architectural surroundings, Pylons can be replaced with wall-mounted building signage for entrances and gates, direction signs, and destination point signs. Such signs make it convenient for personnel, visitors, and suppliers to find their way around.

2. Interior Signs

Within buildings, suspended, wall, and door signs provide guidance. Bulletin boards are used to post internal information.

3. Pictograms

The Roche arrow and various pictograms are available for way-finding to and within Roche buildings.

Entrance and Gates

Formats

Signs for entrances and gates have the following formats: 1000 x 200 mm, 1200 x 200 mm or 1500 x 200 mm. If necessary, gate signage can also be applied directly on panels or glass walls.

Otherwise, all other glass backgrounds (entrances) as well as windows must display only safety-related indications such as “Push” and “Pull”.

Background

The background of the signs is black. However, it can integrate into architectural surroundings and have a different dark colour (such as RAL 5017, as in Basel).

Lettering

The typeface is Imago Medium in white. The cap height is 80 mm

The text is vertically centred and always aligned with the entrance (flush right or left) to suit the location.

Direction Signs

Single-Line Direction Signs

Two-Line Direction Signs and Groups

Formats

Direction signs with single-line content have the following formats: 1000 x 200 mm, 1200 x 200 mm or 1500 x 200 mm. A height of 320 is permissible for two-line content as well. The distance between two signs is 20 mm.

Background

The background is black. However, it can integrate into architectural surroundings and have a different dark colour (such as RAL 5017, as in Basel).

Lettering

In addition to text, direction signs display a direction arrow. For legibility reasons, it consists only of the tip of the Roche arrow.

On multi-line direction signs, the arrows are all on the same side (all left or all right). They are positioned on the side to which most of them point and aligned with the top text line. The arrows are 120 mm high.

The typeface is Imago Medium in white. It is vertically centred and, depending on the arrow alignment, justified at the right- or left-hand sign edge.

The cap height is 80 mm, and two-line content within a sign element is set with 120 mm leading.

Destination Point

Formats

Destination point signs have the following formats: 1000 x 200 mm, 1200 x 200 mm or 1500 x 200 mm.

Background

The background is black. However, it can integrate into architectural surroundings and have a different dark colour (such as RAL 5017, as in Basel).

Lettering

The typeface is Imago Medium in white. The cap height is 80 mm The text on destination point signs is vertically and horizontally centred.

Wall Signs

Wall signs provide guidance within buildings. They can contain text, pictograms or floor plans. For design details consult Blueprints for Door and Wall Signs.

Execution of Wall Signs with the Standard Module

The standard wall sign module measures 280 x 280 mm. You can use the Web2Print Tool to create square and portrait-format signs based on the standard module. Contiguous content is displayed on two or no more than three stacked modules.

Attachment

Wall signs are mounted with their upper edge at 1.80 metres.

Placement of Roche Arrow

  • A single arrow is used to point to locations that lie in the same direction
  • All arrows are placed on the side in which most of them point 

Don’ts

  • Arrows to the left and right of the text
  • Several arrows pointing in the same direction

Suspended Signs

Suspended signs provide guidance within buildings. They can contain text, pictograms, and arrows.

Execution

Detailed information on producing and grouping handing signs is provided in the sign design specifications.

Attachment

When you attach suspended signs, make sure there is adequate clearance. Multi-line signs may hang too low.

Door Signs

Whether offices or rest rooms: correctly worded door signs provide the necessary information. Door signs display room numbers, names, department designations, or a pictogram. The names of several persons are listed in alphabetical order.

Execution

Two standard door sign formats are available: 90 x 180 mm und 180 x 180 mm.

You can create both formats with the Web2Print Tool. The signs are laser-printed, cropped, and inserted in the frame.

The signs on doors that access offices and other rooms are attached on the door handle side at a height of 1800 mm.

Detailed information on designing and dimensioning door signs is provided in the sign design specifications.

Bulletin Board

General

Primarily, the bulletin board provides information for personnel; it is used to display official messages and local notices.

Format

The size of the bulletin board depends on local space conditions. Bulletin boards can have one or two rows. The bulletin board is attached to the wall with the upper edge at 1800 mm.

Lettering

1. The lettering “Information” is set in Imago Book with a cap height of 30 mm (type size 6) in white. The text can be screen printed or applied with a transfer film.

Notices

2. Notices are based on templates in Roche Documents 08. Do not attach any private notices (seeking, offering) to the bulletin board.

Versions and Materials

Bulletin boards can be produced in various versions, for instance with or without a glass window, with rail systems, or with metal panels for magnets.

To provide good contrast for the notices, the recommended background of the bulletin boards is dark grey.

Roche Arrow

The Roche arrow is displayed on Pylons, direction signs (the tip only) and suspended signs. Do not change its shape. A Vector File and Design Specifications are available for Roche arrow designs.

Pictograms

Various pictograms can be downloaded for way-finding to and inside Roche buildings. Pictograms are unframed and applied to a sign whenever possible. In exceptional cases, the pictograms can be applied directly on the object.

In addition to proprietary Roche pictograms, you may also use internationally valid warning and safety pictograms.

Roche Tools

Media Library

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Web2Publish

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Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).

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Genentech Branding

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Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.

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