Business Cards 

Business cards are a critical part of the personal interaction needed at the beginning of a business relationship. They provide all of the information required to promote continue building that relationship.

Department Designation

Please avoid department abbreviations. They are not understood by outsiders and provide no informative value.

Job Titles

Your job title should match your job description.

Academic Titles

Traditionally, Roche refrains from bragging - this extends to our business cards.

Please state academic titles only insofar as they are relevant to your function at Roche.

Field Staff

Field-based personnel who want to add field office address information may use recto/verso business cards. For security reasons, we advise against mentioning “Home Office” or “Private” entries. Instead, use designations like “Field Office.”

Product Logos, Logotypes, Pictures

The integration of product logos, logotypes or pictures of all kinds is prohibited. However, marketing and sales personnel may mention the product name in the function line if this is meaningful and necessary.

Paper Specifications

Offset, bright white, matte, 240 gm2

Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.



Download ready-to-go templates and documents for effective online and print design.


Useful facts "About Roche"

Find details about our purpose, focus, ambitions, history, contributions and more here: About Roche Gsite (internal access only)


Genentech Branding

Download brand guidelines, templates and discover the photo gallery.


Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.