Business cards are a critical part of the personal interaction needed at the beginning of a business relationship. They provide all of the information required to promote discussion.to continue building that relationship.
Please avoid department abbreviations. They are not understood by outsiders and provide no informative value.
Your job title should match your job description.
Traditionally, Roche refrains from bragging - this extends to our business cards.
Please state academic titles only insofar as they are relevant to your function at Roche.
Field-based personnel who want to add field office address information may use recto/verso business cards. For security reasons, we advise against mentioning “Home Office” or “Private” entries. Instead, use designations like “Field Office.”
Product Logos, Logotypes, Pictures
The integration of product logos, logotypes or pictures of all kinds is prohibited. However, marketing and sales personnel may mention the product name in the function line if this is meaningful and necessary.
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