Bringing our brand to life

The Roche brand is something we want our audiences to see, feel, and hear in a cohesive, unified way. In order to do that, we must be aware of how we bring our brand alive through our stories, our themes, our words, and our design choices. Here you’ll find everything you need to do just that!

Brand strategy

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Brand positioning

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Brand architecture

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No-logo-policy

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Endorsement policy

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Co-branding guidance

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Design criteria

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Publishing strategy

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Personalised Healthcare

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Want to learn more about Brand?

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Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.

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Web2Publish

Download ready-to-go templates and documents for effective online and print design.

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Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).

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Genentech Branding

Download brand guidelines, templates and discover the photo gallery.

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Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.

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