Our Attributes
Personalised Healthcare
The convergence of medical knowledge, technology and data science is revolutionising patient care. Roche aims to play a key role in this revolution. The assets available here complement our messaging and convey a consistent, unique and impactful appearance to Roche communication around personalised healthcare (PHC).
Our visual expression around PHC topics focuses on "dots" as a metaphor for data. In photography, dots are NOT used as overlays but are present in people's shadows and reflections. This implies that:
- Data are not an add-on, but an integral part of life and health today;
- Every person generates a unique "trail of data" during their normal activities;
- Data are not one-to-one equivalents of a person;
- Yet, by analysing the data we can understand the person at some level.
In graphics, dots can be used as a standalone, as elements in infographics, as illustrative elements or form figures or text.
Downloads
Important: Please login to the Media Library before selecting items for download.
Agencies: you need a Media Library account to access and download files. Please register here, click "create new account". If you need help, please reach out to media.library@roche.com for support.
Core PHC images for print
Core PHC images for web and social media
Corporate advertisement (print)
PowerPoint template for new presentations
Roche Tools
Web2Publish
Download ready-to-go templates and documents for effective online and print design.
visitMessaging Warehouse
Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).
visitDiagnostics BrandBridge
Access the cross-BA Diagnostics marketing resource management solution for digital content management.
visit