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Personalised Healthcare

The convergence of medical knowledge, technology and data science is revolutionising patient care. Roche aims to play a key role in this revolution. The assets available here convey a consistent, unique and impactful appearance to Roche communication around personalised healthcare (PHC).

PHC_BESTPRACTICES_201903
PHC_BESTPRACTICES_201903

Our visual expression around PHC topics focuses on "dots" as a metaphor for data. In photography, dots are NOT used as overlays but are present in people's shadows and reflections. This implies that:

  • Data are not an add-on, but an integral part of life and health today; 
  • Every person generates a unique "trail of data" during their normal activities;
  • Data are not one-to-one equivalents of a person;
  • Yet, by analysing the data we can understand the person at some level.

In graphics, dots can be used as a standalone, as elements in infographics, as illustrative elements or form figures or text.

Downloads

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Core PHC images for web and social media

PowerPoint template for new presentations

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Useful facts "About Roche"

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Diagnostics BrandBridge

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