The convergence of medical knowledge, technology and data science is revolutionising patient care. Roche aims to play a key role in this revolution. The assets available here complement our messaging and convey a consistent, unique and impactful appearance to Roche communication around personalised healthcare (PHC).
Our visual expression around PHC topics focuses on "dots" as a metaphor for data. In photography, dots are NOT used as overlays but are present in people's shadows and reflections. This implies that:
- Data are not an add-on, but an integral part of life and health today;
- Every person generates a unique "trail of data" during their normal activities;
- Data are not one-to-one equivalents of a person;
- Yet, by analysing the data we can understand the person at some level.
In graphics, dots can be used as a standalone, as elements in infographics, as illustrative elements or form figures or text.
Core PHC images for print
Discover a wide range of images and videos about Roche and its products.visit
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Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).visit
Download brand guidelines, templates and discover the photo gallery.visit
Access the cross-BA Diagnostics marketing resource management solution for digital content management.visit