Our identity

Feel, hear, and see who we are

At Roche, we want our audiences to feel, hear, and see our Roche Brand. To do this, we have created our Brand identity.

Our Brand identity is the combination of four main elements: our Purpose, our Attributes, our stories, and our design.

  • Our Purpose sits at the center of everything we do.
  • Our Attributes describe who we are.
  • Our stories share who we are, while engaging and inspiring our audiences.
  • Our design presents Roche in a unique way that people remember.

When we communicate our Brand identity consistently and correctly, our audiences feel who we are in our Attributes, hear who we are through our stories, and see who we are through our design.

Our Attributes


Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.



Download ready-to-go templates and documents for effective online and print design.


Useful facts "About Roche"

Find details about our purpose, focus, ambitions, history, contributions and more here: About Roche Gsite (internal access only)


Genentech Branding

Download brand guidelines, templates and discover the photo gallery.


Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.