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Our Design

Our design presents Roche in a unique way that people remember. Roche design aims to be best in class. We set design standards by adapting and applying best practices and modern thinking. Find our design criteria here.

Logo

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The Roche logo consists of the Roche signature and the hexagon. It has served as our symbol for nearly five decades and is the primary element that showcases the brand in a easily identifiable way.

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Colours

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Next to our logo, colour is the most powerful visual signifier of our brand.

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Layouts

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Roche layouts include the core consistent requirements for marketing and communications while providing flexibility in how to design to fit for purpose based on your specific need.

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Imagery

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Roche imagery is a key component of our identity and the approach in planning, sourcing, and applying these assets is as important as the image itself.

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Video and sound

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Video plays an essential role in Roche’s communications, and can be used to enhance almost any message.

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Typography

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Type is a foundational element of any branded visual execution—and our type choices signal our commitment to precision and excellence.

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Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.

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Web2Publish

Download ready-to-go templates and documents for effective online and print design.

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Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).

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Genentech Branding

Download brand guidelines, templates and discover the photo gallery.

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Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.

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