Video plays an essential role in Roche’s communications, and can be used to enhance almost any message. Whether illustrating complex science or educating patients about a disease, each video represents our unique culture

Patient story narrative


Fictional story narrative


Product video narrative


Site video


Employee hero story


Internal campaign launch video


Interview (2 camera set-up)


Interview (3 camera set-up)


Explainer video


Be clear on

  • What you want to achieve. 
  • Who you want to reach.
  • The channel you are intending to use. 
  • Your key message and wrap it into a holistic storyline.

Useful tips

  • Create a creative brief to communicate your ideas.
  • Use a script to visualise and plan your ideas. 
  • Check the Media Library for existing B-roll material.
  • Contact our professional 3rd party photo and video producer here.
  • Sound is as important as picture in creating a meaningful, authentic and emotional video. Get music recommendations from your production company early in the process.

    Please keep in mind:

    • Only the use of licensed, royalty free music is permitted. See an example of a royalty free music provider here.  
    • Use professional voiceover artists.
    • Artists remuneration (royalty) fees (SUISA, GEMA, etc.) for our corporate youtube channels (, are being paid centrally by Roche and should NOT be charged again by your agency.
    • A corporate sound library is in the works and will be linked here once completed.
    • Upon final delivery of your video asset have your agency provide you with a transcript and a subtitle file in .srt format.
    • This file can be uploaded together with the video and enables the caption option on YouTube or other platforms. Users requiring subtitles can then switch them on.
    • If possible have your agency provide voice-over tracks in different languages to reach broader audiences. (iPhone Kits excluded)
    • End all videos with the  Roche video signature.
    • Partner logos should be placed before the Roche video signature and never be combined with the Roche purpose statement or logo unless specifically required to illustrate collaboration. 
    • Care should be taken when logos or product names are visible. Please refer to your local laws regarding the use of Roche product names in your external videos
    • Use of the Roche logo and mentioning of Roche in the audio track is generally permissible

For self-made videos with a short life cycle, the iPhone kits are an excellent solution. For a campaign or long-lasting videos that influences the reputation of Roche, only use a professional production company.

With the iPhone kits,  you will be provided with a set of technical assets and short instructional clips to produce better quality videos with your Roche iPhone.

Please be aware that the kits are only available for rent within Switzerland at this time. For further information please contact us.

  • You will manage the filming, production and post-production yourself.
  • Make sure it is only for internal use and not to be uploaded on YouTube or other external channels.
  • Follow this set of tutorial videos.
  • Request an iPhone Kit here.
  • All fonts used should be legible and animation should be kept to a minimum. Use only “none” or “dissolves” as transitions transition options in your iMovie post-production.
  • Have you understood the value of the Roche brand?
  • Have you narrowed down the audience you want to address?
  • Did you prepare a treatment or script with a clear idea?  
  • Have you considered involving us for advice?
  • Are you using our corporate design? Colours, typography, logo, and video signature?
  • Are you sure your video is representing the Roche brand in a positive and accurate way?
  • Is your video fulfilling the technical requirements? 
  • Is your video crew a Roche agency-of-record or have they signed this license agreement

Roche Tools

Media Library

Discover a wide range of images and videos about Roche and its products.



Download ready-to-go templates and documents for effective online and print design.


Messaging Warehouse

Receive approved, guidance, messages and materials about Roche's key topics (accessible on the intranet only).


Genentech Branding

Download brand guidelines, templates and discover the photo gallery.


Diagnostics BrandBridge

Access the cross-BA Diagnostics marketing resource management solution for digital content management.