Our Purpose

Why we come to work

At Roche, we have a strong Purpose. And because we know that the world needs better ways to prevent, diagnose, and treat disease, we are driven by that Purpose to improve people’s lives whenever and wherever, needed.

At Roche, patients are our core focus

Our Purpose statement expresses this focus, the reason we choose to do the work we do, and the driver we have when we engage with stakeholders, external audiences, and each other at work:

Doing now what patients need next

We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world.

That is why we come to work each day. We commit ourselves to scientific rigour, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow.

We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world.

We are Roche.

The Purpose statement replaces all other corporate mission and vision statements around the entire company.

Use it as a starting point for all your work:

  • The Purpose statement serves as an important “starting point” to develop messaging. Messaging means the ideas, concepts and content in the statement, not necessarily the exact sequence of words.
  • The message themes expressed in the Purpose statement reflect both the values and strategic framework of the wider Roche Group. They are approved for external use.

Use it internally with context among employees:

  • Employees are the primary audience for the Purpose statement. Showing, explaining and discussing the Purpose can and should be done internally.
  • Examples of use include induction programs for new employees, trainings, internal events, offsites, internal campaigns, etc.

Use it externally only sparingly, with context and care:

  • Externally, materials with the full Purpose statement in its entirety can be used in the context of talking about our identity.
  • Some examples of discouraged use of the Purpose statement include external giveaways with headline (no control, no context, promotes a “tagline” feel), use in image campaigns (broad audience, little context), use at events without any context to discuss Roche identity (e.g. lobbying event on a certain topic, medical conference).
  • Examples of legitimate use of the full Purpose statement include websites in the “who we are” section or at events, if the event is geared towards a conversation about who we are (e.g. open house day, recruiting event), in presentations, brochures, banners as above.

Don’ts

  • Do not use the Purpose statement in any kind of marketing, promotional or product-branded material.
  • The Purpose statement must not be altered or adapted. In particular, do not replace the word "patients" (e.g. Do not use "Doing now what users need next", "Doing now what Supply Chain needs next" etc.).
  • The Purpose statement is applicable to all parts of the Roche Group (Roche, Genentech, Ventana, etc.). Not to be locked up with any logo. The Roche logo will stand alone.
  • Do not use the Purpose statement headline in letters, paragraphs written flow text, such as “In order to fulfill our Purpose of doing now what patients need next”. This diminishes its power. Use the entire Purpose statement to inspire your writing instead. You can of course reference the Purpose in text, e.g. like this: “At Roche, we put patients at the centre of our Purpose.” or “Roche is committed to bringing innovative solutions to patients worldwide - this is at the centre of our Purpose.”
  • Set in Minion bold italic, blue (Roche blue where possible).
  • No translation of the headline in languages with Latin alphabet. The explanatory paragraph, however, is to be translated. There should only be one translated version for each language.
  • Do not use the Purpose headline in email signatures.
  • Do not change the font type.
  • Some examples of discouraged use of the Purpose statement include external giveaways with headline (no control, no context, promotes a “tagline” feel), use in image campaigns (broad audience, little context), use at events without any context to discuss Roche identity (e.g. lobbying event on a certain topic, medical conference).
  • ‘We Innovate Healthcare’ is discontinued.

Translations are available in these languages:

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